In your haste to set up a website that draws in huge traffic, perhaps your SEO agency has made some big mistakes. Some of them are mentioned below…
Not using your keywords well enough: There’s a particular way of using keywords associated with your business–neither underuse them nor overuse. Using them insufficiently means the search engines won’t pick them up, so you lose out. By using them too often, you could be fined for spamming or keyword stuffing.
Somewhere between these two extremes is where you should be–between three and eight percent keyword density. Also, don’t draw any unnecessary attention to your keywords like highlighting them in yellow or magenta as this doesn’t help from the search engine’s aspect.
Being absolutely gung-ho with SEO link-building: Doing link-building agressively to increase your site’s traffic, is now passe. On the contrary, it can attract fines. Due to the constantly changing SEO rules, it’s best to use a traditional link-building method over a period of time. 12SM Agency
Not linking internal pages well: It’s not enough for your site to have links directing other sites to it. Within the site, the pages should be linked well too. Such a well-knit structure pleases even search engines, besides giving you an opportunity to place anchor text as a link to several other pages of your site.
Overdoing the industry lingo: Though it makes sense to use industry jargon when you’re trying to draw in traffic to your site, but apart from people of your industry, there are others out there who also check out your site. For them to read your content, ensure that it’s simple to read and understand, or it won’t be long before they leave your site for another. This will give you high bounce rates, so your online conversion rates will also be low.
Not having a variety of links pointing to your site: Some professional SEO services think that perhaps, the easiest way of getting links to your site is to contribute content to article directories. But surely, you needn’t spread yourself so thin that you use just this one method of linking back to your site.
Instead, use anchor text, write blogs, press releases, and link back from a variety of social media sites so that your SEO strategy comes across as well-rounded and complete. Try out a few of these and see what suits your site best, in rankings and bringing in the traffic you need.
Not seeing what converts to sales with Analytics: When SEO brings in huge amounts of traffic, it’s done merely half its job. The other half lies in converting those prospects into definite customers. If you’ve been thinking that high-ranking words and phrases. you’ll be surprised to find that low-ranking keywords bring in traffic because they are more specific. so, how do you know what works for you